The Jesus Storybook Bible seeks to show how God's plan of salvation is unfolding through each story, and largely succeeds in doing so. Let me try and demonstrate what I mean.
First of all, there are children's Bibles like the Read With Me Bible that are simply bland. Granted, toddlers are not going to pick up on every nuance of a story from the Bible, but the Read With Me Bible often chooses the wrong points to emphasize, entirely leaving out important points of narrative along the way.
One story simply lists miracles Jesus did with no context, failing to communicate that Jesus' miracles actually anticipate and begin to realize a new world, a world where God's Kingdom and rule are breaking into the world in a new and exciting way. Now, children obviously won't grasp the entirety of this message (indeed, even the most mature Christian is still growing in their understanding) but Jesus is more than a magician, he is more than simply amazingly powerful, so why drain the miracle stories of their power? If salt loses its saltiness, what is it good for?
The Jesus Storybook Bible works to explain the big idea, and big picture of the Scriptures at every turn. The focus is on God's love for the lost, the great problem of sin, and the great hope we have in Christ. So, for example, the story of the Exodus is told not as the story of God's great magic show, but instead on the great, mighty, and terrifying rescue of God's people from their slavery, pointing forward also to humanity's slavery to sin and coming rescue in Jesus. That is why the subtitle to this Bible is "Every Story Whispers His Name." Every story anticipates the coming of Jesus and the great rescue he brings to those who put their faith in him. This is a great concept, and a great work for children.
Now is this Bible perfect? No, and no translation is, much less a paraphrase. Other have commented on some of the shortcomings of this Bible. Sometimes the language and tone is a bit casual, although casual doesn't necessarily mean disrespectful. Every story doesn't say as much as it could, although this is a strength rather than a weakness for a paraphrase (See: The Message). Not all of the theology expressed in the paraphrase matches perfectly with my own, but I see that as a teaching opportunity rather than a fatal flaw, not to mention that I think children should know early on that there are many ideas in the world, and not all of them are equally valid, and certainly not all of them are true. But again, the strength of this Bible is that it gets the story right, interpreting the main idea correctly and always pointing toward Jesus.
This is the point. It continually turns you toward Jesus. From the beginning to the end, everything points towards Jesus Christ.
Here are a few other opinions:
“I LOVE to give people The Jesus Storybook Bible because from the very first chapter it paints a powerful picture of God’s epic love for each one of us. Sally Lloyd-Jones has a unique way of inviting the reader, young or old, to dive in and discover for themselves the truth and hope of the greatest story ever told.” Amy Grant (Amy Grant)
“Sharing the Gospel with The Jesus Storybook Bible has been one of the greatest privileges of my life.” Ann Voskamp (Ann Voskamp)
“I would urge not just families with young children to get this book, but every Christian–from pew warmers, to ministry leaders, seminarians and even theologians! Sally Lloyd-Jones has captured the heart of what it means to find Christ in all the scriptures, and has made clear even to little children that all God’s revelation has been about Jesus from the beginning–a truth not all that commonly recognized even among the very learned.” – Dr. Timothy Keller, NYC (Dr. Timothy Keller)
The last thing I want to mention is that the pictures for this are incredibly well done. Jago is one incredibly talented artist and this book is beautiful.
I would be so bold as to recommend anything by Sally Lloyd-Jones. She has a real gift for communicating truth to the very young or the very young at heart.